We, Pohádka s.r.o., Celetná 32 Praha 1 Staré Město 110 00 appreciate your trust.

Here you can find out how we process your personal data we receive in connection with the visit to the websites operated by Pohádka (www.ceskehracky.com and eshop.ceskehracky.cz).

The information relates to the processing of your personal data, as customers, those interested in our goods and services, and visitors to the websites we operate, always in the scope of your personal information corresponding to your position with us.

We process all personal data in accordance with the law and place great emphasis on safe storage.


Company: Pohádka s.r.o. IR: 250 55 771 Registered office: Slivenecká 137/53, Hlubočepy, Praha 5, 152 00 Entry in the Commercial Register: company registered in the Commercial Register maintained by the Municipal Court in Prague, C 45801  

You can contact us at any time by e-mail at info@czechtoys.cz or by letter sent to our registered office.


In the case of purchase of goods at eshop.ceskehracky.com we will process your personal data in the name, surname, date of birth, home address, address for delivery of goods, e-mail address, telephone contact, details of purchased goods and its price. If you are a legal entity or a natural person doing business, we will also process your business name, business ID, tax ID, business address, billing address, agent or other contact details and bank account number and bank code.

The processing of this personal information is a prerequisite for the performance of the contract and is a processing that does not require your consent. 
We will process your data for the purpose of executing the concluded purchase contract, delivery of the ordered goods and also for the purpose of protecting the rights and the legally protected interests consisting of protection against possible legal disputes arising from the concluded purchase contracts. We will process these data in our customer database for 4 years from the expiry date of the warranty period for the goods. After this period we will process them only if it is stipulated by special legal regulations or if it is necessary for other legal reasons.

If we deliver the ordered goods to the address specified in the order, we will provide your personal information to the appropriate carrier in the range of name, surname, telephone contact and address for delivery.  

If you withdraw from the purchase agreement, we will also process your bank account number, which you will share with us for the purpose of settling our mutual obligations. We will process these personal data only for the period necessary for the refund and to prove that the amount you have paid is actually refunded, but not for the period of limitation resulting from generally binding legislation. Providing this personal information is required to settle our mutual obligations upon withdrawal, and is a processing that does not require your consent.


We are open to your suggestions, inquiries, and requests, so you can contact us at any time by phone, e-mail, social networking, or mail.  

To process your requests and respond to your inquiries, we process your personally provided personal data, but only to the extent necessary and only until your inquiry or request is processed, unless the need to process personal data for any other purpose. Without this personal information, we would not be able to respond to your query or request, so your consent to processing is not required in this case. 

If your claim for goods is subject to a claim, we will also process your personal data in order to handle such claims. In this context, we will process your personal data in order to fulfill our contractual and legal obligations and in order to prove the progress and settlement of the claim in order to protect the rights and interests protected by law. Therefore, your consent to this processing is not required. The time and extent of processing of personal data for the purpose of settling a claim depends on our obligation to settle the claim.


If you create a user account at our e-shop, we will process the personal data you provide, usually as a first and last name, home address, shipping address, e-mail address, phone number, and account identification information if you are a legal entity or a natural person doing business, we will also process your business name, business ID, VAT ID, registered office or business address, billing address, identification details of your representative or other contact person for the purpose of realizing rights and obligations from the purchase and create and manage your user account. This is a processing that does not require your consent. We also process your order history and payment history and payment options for these purposes.  
We will process the personal information you provide only for as long as your user account is active. After this period we will process them only if it is stipulated by special legal regulations or if it is necessary for other legal reasons.


Our stone shops are monitored by CCTV. We place cameras in these locations to protect our legitimate interests, such as damage prevention and property protection. Camera systems are operated by Vaněk. Only our authorized employees and authorized processor employees have access to the records and servers on which these records are stored. The areas where the cameras are located are always properly marked. Camera recordings from our stores and surroundings are processed for a maximum of 90 days from the date of their acquisition.


Our website contains third party social plugins, a Facebook plug-in that is managed by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA; Youtube service plugin, managed by YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA; and Instagram plugin, which is administered by Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA. With these plugins, you can share content with other people. We do not manage these social plugins, and we are not responsible for the possible processing of your personal data by the above-mentioned operators of these plugins, who are in your position as personal data managers.



We use professional and specialized services of other entities to fulfill our obligations and duties and to provide our services. If these vendors process the personal data we transmit to them, they have the status of personal data processors. Most often, we pass on your personal information to companies distributing and transporting goods (logistics companies), technical and IT support, or experts, lawyers and auditors.

We always pass on your personal information to the processors only to the extent necessary for the purpose of processing and solely for the purpose of providing our services. We only select those persons who provide us with maximum guarantees on the technical and organizational security of the personal data transmitted. We have concluded agreements with all processors and no processor of ours is entitled to use the provided personal data for our own, marketing or any other purposes. The processors are companies based both in the Czech Republic and based in a Member State of the European Union or the so-called Safe States. The transfer and processing of personal data in countries outside the European Union is always in accordance with applicable legislation.   

Upon request, we are also obliged to provide your personal data to state authorities and authorities (eg the Police of the Czech Republic, state authorities in the framework of inspections, etc.). We do so because it imposes a legal obligation on us.



We process your personal data automatically and manually and keep records of processing activities. When processing personal data by our company, there is no decision-making based solely on automated processing without human judgment, which would have legal effects or would otherwise significantly affect the entities whose personal data we process under these principles.


We take all technical and organizational measures to ensure the protection of personal data and to eliminate the possibility of unauthorized or accidental access to personal data, their alteration, destruction or loss, unauthorized transmissions, their other unauthorized processing and other misuse of personal data. We comply with all obligations set forth by our generally binding legal regulations in the area of ​​personal data protection

We use modern security and control mechanisms to ensure maximum data protection. All persons who come into contact with personal data in the course of their work or contractual obligations are bound by a statutory or contractual confidentiality obligation.


We process your data in a transparent manner, which means that you always know for what purpose you provide us with your data.  

With respect to the processing of personal data, you have the following rights associated with the processing of personal data when complying with legal requirements:


  • the right to access personal data: You are entitled to receive information from us, free of charge, upon your request, whether or not your personal data are processed, and, if so, you have the right to access such personal data. Upon request, we will always provide you with all the information about the processing of your personal data, where we are in the position of personal data manager.
  • the right to rectify the processed personal data: if you find that your personal information is inaccurately or incorrectly processed, let us know and we will correct it immediately.
  • the right to erase personal data processed: if the purpose for which we process personal data is lost, we automatically anonymize or destroy your personal data. If we process personal information about you based on your consent, and you revoke your consent, we will delete your personal information. However, the right to erase is not absolute, and if we have an objective obligation to keep the data (eg bookkeeping), only the personal data that are no longer needed for the original processing purposes will be deleted.
  • the right to restrict the processing of personal data: you have the right to restrict the processing of personal data if: a) you deny the accuracy of personal data for the time needed to verify the accuracy of personal data; or (b) the processing is unlawful and you refuse to delete personal data and request instead to restrict their use; or c) we no longer need personal data for processing purposes, but you require us to determine, execute or defend your legal claims; or d) You have objected to the processing until it is verified that our legitimate reasons are beyond your legitimate reasons.
  • the right to personal data portability: if we process your personal data in an automated manner by your consent or contract, you have the right to a copy of your personal data you have provided to us in a structured, commonly used and machine-readable format that will be delivered to you or another person .
  • the right to withdraw the consent to the processing of personal data granted at any time, provided that the consent is the legal basis for the relevant processing of personal data.
  • the right to object: further to the fulfillment of the legal requirements, you have the right to object to the processing of your personal data if our legitimate interests are the legal basis for the processing.

In matters of your rights, you can contact us with your inquiry or complaint as a personal data manager by postal mail or e-mail to info@czechtoys.cz. You can also contact your supervisory body, the Office for Personal Data Protection, with its registered office at Pplk. Sochora 27, 170 00 Prague 7.



The Company is under no obligation to appoint and appoint a Data Protection Officer.  


This Privacy Policy is effective from May 25, 2018 and is available online on our website or on request at our stores.

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